Visual Communications - Episode 4

• Check: Book - Data Flow
• Check: Marxism
• Check: Sartorialist - Website on men's and women's clothing, studies the trends and changes of teenagers. Earns $20,000 p/year/subscription
  

• Hegemony - Domination, influence, or authority over another.
• Zeitgeist - The "spirit of the time". Refers to the moral and intellectual trends of a given era.
• Mook - A disagreeable or incompetent person. E.g. Borat, Jackass crew.

1. Design is POLITICAL (through power and manipulation)
2. The Merchants of Cool is a video documentary that portrays how design and advertising have been used by the industry as a means of obtaining power and controlling our everyday lives.